Digital media blog

Email marketing is a crucial part of increasing conversion rates and attracting customers to a brand. a conversion rate shows a brand how many users on a certain website have completed a certain action. It can also be very effective if done correctly. Firstly email marketing is a positive for gaining loyalty from customers this is because consumers will be exposed to the brand, their qualities and their products regularly so will become ingrained in customers minds.

Email marketing is also a good way to get a good insight in to customers engagement, as brands will be able to see who is clicking links, buying their products and signing up for their emails. it can also let the brand know if they need to change anything about their emails to make them more effective when it comes to converting consumers into customers.

Email marketing also makes the brand more memorable to customers as even if they do not directly engage with the email, for example following a link. They will become more familiarised with the brands logo and slogan as they may see it in their emails often, ingraining it more in their memory and increasing their potential to purchase from the brand in the future.

Moreover email marketing is a way to directly contact customers as it is very direct, most of the time being sent directly to consumers. This is effective as many people read their emails regularly.

For my email campaign I choose to make it simplisitc, eye catching and memorable for the consumer as I felt it would be the best way to attract conversion rates. I chose to use the scenario that it was the brands birthday as customers would be able to guess their would some sort of special offer on sales or clothes during this time as it common for other brands to do this also. I also did not want to add too many pictures as it might take away from the text which is the most important part of the email. It is also important for brands to advertise their social media in emails, which I added at the bottom of the email as it can help with customer loyalty is they are seeing the brand on multiple platforms; email and social media. I also choose to add little colour to my email as Calvin Klein are known of their sleek, black and white colours, an identifiable quality for the brand to consumers.

bibliography:

Adjust, “what is a conversion rate?”, 2025. Available at: https://www.adjust.com/glossary/conversion-rate/